Creative director • Lead product designer • brand strategist
Miami, FL
I lead creative for brands that have to perform in public — on broadcast, in-game, at live events, and across every surface in between. For more than a decade I've built brand and design systems that span digital, physical, and experiential work. My focus is the seam where form meets function: UI that respects the user, brands that hold up under scrutiny, and creative operations that let teams move fast without breaking the thing they're building.
* what i do
/ Creative direction & brand strategy \ Identity systems, campaigns, and visual language for products, live events, and media platforms.
/ product design \ UI/UX for web, mobile, and in-game interfaces. Research-led, systems-driven, shipped.
/ design systems \ Scalable component libraries, design tokens, and cross-functional workflows. Built in Figma and Design Systems Sync.
/ team leadership \ Hiring, mentoring, and running multidisciplinary teams across design, video, photography, and engineering.
* Selected clients & partners
/ motorsport games / motorsport network • / mv agusta s.p.a. • / canossa events • / bugatchi uomo • / nascar • / indycar • / rolex • / LEGO • / thrustmaster • / kodak • / giorgio piola • / 24hr le mans • / bmw • / ford motor company
* selected honors
/ 2019 \ Best Art Direction, Milan Design Week - MV Agusta Dragster RR Product Launch
/ 2020 \ Creative Direction, Motorsport Network - UI/UX Lead for Canossa Experiences
/ 2024 \ Creative Direction, Motorsport Games - Brand Identity for Le Mans Ultimate
* results i've shipped
/ 69% increase in platform engagement and 37% growth in subscriptions at Motorsport Network
/ 70% registration-to-sale conversion for MV Agusta product launches
/ 82% reach growth across streaming and social channels
/ 24% reduction in creative spend through unified design systems
/ 60% reduction in team turnover through mentorship and cross-discipline growth
/ $100K+ annual savings at Glo Creative through scalable, localizable brand systems
* how i work
My passion lies in building brand and design systems that span digital, physical, and experiential mediums. Inspired by diverse music and cultural awareness, I craft elegant, intuitive design rooted in empathy and collaboration — where form meets function and bold storytelling leaves a lasting, purposeful impression.
In practice, that means I spend as much time listening as designing. I work closely with engineering, marketing, product, and editorial teams to make sure the creative doesn't just look right — it runs, scales, and makes the business measurably better.
* career
/ Creative director \ — Motorsport Games
July 2020 – October 2024 - Towcester, Northamptonshire - United Kingdom
• Creative lead across 10 published titles spanning digital, in-game, streaming, and physical media. Partnerships with Rolex, NASCAR, LEGO, INDYCAR, and Thrustmaster.
/ head of creative services \ — Motorsport Network
August 2019 – July 2020 - Miami, FL
• Consolidated 12 digital properties into a single scalable design ecosystem. Led UX research, omnichannel strategy, and cross-team integration.
/ brand architect \ — MV Agusta S.p.A.
February 2019 – August 2029 - Varese, Lombardy - Italy
• Consolidated 12 digital properties into a single scalable design ecosystem. Led UX research, omnichannel strategy, and cross-team integration.
/ creative director \ — Motorsport Network
April 2016 – January 2019 - Miami, FL
• Visual direction for Motorsport.com, Autosport.com, and the wider network. Reduced creative spend 24% through scalable, multi-platform design systems.
/ Design Director \ — Glo Creative Advertising Agency
September 2013 – January 2016 - Miami, FL
• Visual direction for Motorsport.com, Autosport.com, and the wider network. Reduced creative spend 24% through scalable, multi-platform design systems.
* Education
Full Sail University - School of Art & Design
Bachelor of Science, Graphic Design
* tools
/ design \ Adobe Creative Suite • Figma • Framer • Sketch • InVision • Zeplin • Procreate • Elementor
/ production \ Final Cut • Premiere • After Effects • Cinema 4D • Blender
/ ai \ Firefly • MidJourney • Photoshop • Krea • Nano Banana Pro • LottieLab • ChatGPT
/ Project management \ Asana • Monday • ClickUp • Slack