Bugatchi Luxury menswear
Creative Direction | Photography | UI/UX & Web Design
The brief
Translate Bugatchi Uomo's high-end menswear identity into a digital storefront that drove sales without feeling like a discount marketplace.
My role Lead UI/UX Designer. Site design, photography art direction, and conversion optimization.
The work
• Designed a minimalist layout that let product photography lead
• Tightened the checkout flow to reduce abandonment
• Art-directed product and lifestyle shoots for visual consistency across the catalog
• Built a responsive system that performed across desktop and mobile
Outcome
• Lift in conversion rate, average session duration, and revenue per visitor
• Reduced cart abandonment through a streamlined checkout
• Established the digital pattern for future seasonal launches
lead ui/ux designer FOR bugatchi uomo
