Motorsport.com & Autosport.com Mobile Applications
Lead Product Designer
The brief
Motorsport.com's mobile app needed to deliver live race data, breaking news, and multimedia in a single experience — fast, personalized, and scalable to Autosport.com next.
My role Lead Product Designer. End-to-end UX, research, testing, and design system.
The work
• Anchored design in user research, A/B testing, and heatmap analysis
• Simplified content hierarchy around live race coverage and breaking news
• Added personalization (favorite drivers, series, push notifications)
• Built a modular component library that ported to the Autosport.com app
Outcome
• Contributed to Motorsport Network's 69% platform engagement lift and 37% subscription growth
• Design framework reused across Autosport.com, cutting design lead time
• Set the foundation for unifying 12 digital properties into a shared system
product design lead FOR motorsport.com & Autosport.com mobile applications
