As the Creative Director for Le Mans Ultimate, I led the design and branding efforts for this high-profile racing simulation game, ensuring that the visual experience matched the game’s dynamic and competitive nature. My role focused on three key areas: UI/UX design, branding, and the development of comprehensive marketing materials.
UI/UX Design
I spearheaded the design of an intuitive and immersive user interface that balanced the game’s complexity with accessibility for a wide range of players. By focusing on clean, streamlined navigation, I ensured that the in-game menus, race dashboards, and settings were easy to use, allowing players to dive straight into the action. Attention to detail was key, as I integrated real-time data and visually compelling elements that enhanced the user experience while staying true to the Le Mans legacy of endurance and precision. Every interaction was designed with a player-first approach, providing smooth transitions, minimal load times, and a responsive layout across platforms.
As the Creative Director for Le Mans Ultimate, I played a pivotal role in overseeing the design and development of the game’s official website. This project was executed in collaboration with a third-party agency, where I was responsible for ensuring that the website not only aligned with the game’s branding but also delivered an engaging and seamless user experience for a diverse audience.
Website Design and User Experience
In partnership with a top-tier web development agency, I guided the creative direction for the Le Mans Ultimate websitefrom initial concept through to final launch. My vision was to create a visually striking and user-friendly platform that captured the excitement of the iconic Le Mans racing event while showcasing the game’s key features.
I ensured that the design reflected the game’s core themes of endurance, speed, and precision, incorporating high-quality visuals and dynamic elements that mirrored the intensity of a real race. My input included defining the overall layout, selecting a color palette that tied into the Le Mans heritage, and incorporating motion graphics to bring the experience to life. The site’s navigation was meticulously crafted to provide a smooth and intuitive experience for both new visitors and dedicated motorsport fans.
Collaboration with Third-Party Agency
Working closely with the third-party agency, I provided ongoing creative direction and feedback at every stage of development. I ensured that the agency adhered to the brand guidelines and that the technical execution met our high standards for performance and responsiveness. I facilitated clear communication between the game’s internal teams and the external agency to ensure the design was on-brand and aligned with the overall game marketing strategy. This included regular reviews of design mock-ups, interactive prototypes, and final assets to ensure alignment with our creative goals.
Key Features and Interactive Elements
One of my main priorities was ensuring the site provided rich, interactive features that would engage users and offer insights into Le Mans Ultimate. I oversaw the creation of interactive game previews, integrated media galleries, and downloadable assets. In addition, I worked to ensure the site was optimized for all devices, providing a seamless experience across desktop, tablet, and mobile. My direction also influenced the creation of a dynamic blog and news section, offering up-to-date information on game updates, events, and behind-the-scenes content.
Outcome
The Le Mans Ultimate website launched as a visually compelling, highly functional hub for the game’s community and a critical marketing tool that contributed to brand awareness and player engagement. My oversight ensured that the collaboration with the third-party agency resulted in a polished, dynamic web experience that exceeded the expectations of both the development team and our audience.
Branding
I developed and executed a cohesive branding strategy for Le Mans Ultimate, ensuring the visual identity reflected the prestige and history of the 24 Hours of Le Mans. This included the creation of a logo that resonates with both casual gamers and motorsport enthusiasts alike, embodying speed, endurance, and cutting-edge performance. Consistency across all touchpoints—from the game interface to the promotional assets—was essential in building a strong brand presence. My team and I worked to integrate iconic Le Mans elements, such as the Circuit de la Sarthe and legendary car liveries, into the game's aesthetic, evoking nostalgia while pushing the brand forward.
Marketing & Publishing
In collaboration with the marketing and content teams, I directed the design and production of all visual marketing assets for the game, including trailers, social media campaigns, key art, and website design. The goal was to build anticipation and excitement through eye-catching visuals that communicated the high-adrenaline experience of Le Mans Ultimate. I ensured that the marketing materials aligned with the game’s branding while also appealing to a broader audience of gamers and motorsport fans. My efforts resulted in visually compelling campaigns that successfully captured the essence of the game and drove player engagement.
