rfactor2 Driving Simulator
Brand Design & Publishing
The Brief
rFactor 2 had a deeply loyal hardcore base but a fragmented public-facing brand. The work: unify the identity, support a steady DLC release rhythm, and bridge into esports.
My role Creative Director. Brand identity and publishing strategy.
The Work
• Rebuilt brand language around precision, physics fidelity, and motorsport authenticity
• Standardized the visual system across game UI, website, and marketing
• Directed launch assets for DLC drops featuring real-world tracks and series
• Supported partnerships with professional drivers, esports orgs, and racing teams
Outcome
• Increased visibility and engagement across the platform's update cadence
• Strengthened positioning as the simulator of choice for serious sim racers
• Contributed to Motorsport Games' 48% portfolio-wide retention lift
Creative direction | video production FOR rFactor 2
Marketing & Publishing Collateral FOR rFactor 2
